Research portfolio / Work
Featured research projects
Foundational, evaluative, and industry research examining customer workflows, product experiences, and market trends.
FOUNDATIONAL CUSTOMER RESEARCH
Jobs to Be Done
Making research reusable across product teams through a shared understanding of customer goals.
Read case study →INDUSTRY RESEARCH / QUANTITATIVE
Published Research
Original research on search optimization and retail media networks, featured in two industry reports.
Explore reports →PRODUCT EXPERIENCE / MIXED METHODS
Information Architecture Refresh
Using complementary research methods to understand customer mental models and evaluate a proposed navigation structure.
Read case study →QUANTITATIVE / MIXED-METHODS RESEARCH
Performance Analysis
Connecting customer interviews with survey-based prioritization to make performance data more actionable.
Read case study →A broad research practice
These projects show how I choose research methods, combine qualitative and quantitative evidence, and work with product teams to make decisions. Some details are omitted because the research is confidential.