Staff / Principal UX Research
Turning customer research into better product decisions.
I lead research programs that help teams understand complex customer workflows, challenge assumptions, and make more informed product choices.
Selected work
Recent research projects
Foundational studies, product strategy, and published industry reports.
PRODUCT STRATEGY
Information Architecture
Aligning product navigation with customers' workflows.
Read case study →FOUNDATIONAL RESEARCH
Jobs to Be Done
Making customer data reusable across product teams.
Read case study →PUBLIC RESEARCH
Retail Media Networks
Investigating how businesses use retail media advertising, which formats they rely on, and what influences their technology choices.
View publication →PUBLIC RESEARCH
Search Optimization
Exploring how businesses improve search experiences, measure performance, and prioritize optimization goals.
View publication →Research that teams can use.
I combine interviews, surveys, usability studies, and foundational research to help teams understand customers and decide what to do next.
Let's connect →