Online Experiment: Surveys and Crowdsourcing

Project Title: Do Looks Matter? The Effect of Survey Design on Data Quality in Academic Studies on Amazon Mechanical Turk

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Description: For my thesis at the Oxford Internet Institute, I investigated the connection between the visual design of a survey and the quality of data obtained from the survey. Here, quality of data means: how much effort the participants put into responding, if their responses were biased, and if they experienced any emotional effect due to the survey design.

Methods: I conducted an online experiment on Amazon Mechanical Turk (MTurk).

My Role: I am the sole author of this work.