eCommerce Strategy Working Session

Example of eCommerce tactic

Project Title: eCommerce Strategy Working Session

Download Full Report: eComm Strategy Working Session

Project Goals:

Collect best practices for eCommerce strategy and tactics
Brainstorm how to apply these tactics to the client’s website

Methods and My Role: I conducted secondary research on best practices for eCommerce tactics and created a deck to illustrate how these tactics could be applied to an automotive website. I led a working session with 10 client stakeholders and three colleagues on ways to use these tactics effectively. My project team gathered the ideas from our working session and developed several of into more detailed concepts.