Current State Map and Digital Tools

New Vehicle Sales Process

Project Title: Current state map and digital tools for automotive dealership

Download Full Report: Current State Map and Digital Tools Report

Project Goals:

• Conduct secondary research to gain a comprehensive understanding of the best-in-class competitive landscape.
• Interview employees at auto dealerships to understand the current-state experience.
• Examine the current state of technology in the luxury car competitive environments.
• Provide a better understanding of the comprehensive in-store purchase experience.

Methods and My Role: I interviewed employees at three auto dealerships in order to document the end-to-end new vehicle sales process. I also conducted secondary research on four luxury OEMs and two non-luxury OEMS, focusing on in-dealership experience and technology.